Labyrinth Branding Navigational Guide^TM

The Labyrinth Branding Navigational Guide^TM provides an 8-step tool to guide you through implementing a new brand strategy within your organisation.

The 8-steps involve numerous questions to gain an understanding of the following:

1. People - The staff of your organisation are imperative to implementation to change
2. Business Case - The emotional and numerical rationale for adopting the new brand strategy
3. Communication - Ensure people know about and understand the brand strategy
4. Measurement - Have effective measures in place to guide the implementation of change
5. Culture - Create a culture within the business that support and fosters change
6. Process - Ensure there is congruence between the strategy implementation and the process
7. Reinforcement - Reinforce staff for performing desired behaviors to encourage continuity of the behaviours
8. Review - Make sure the right actions are consistently being taken to deliver the desired results