Trudi Bannister, Director; Brand Strategist
Trudi has more than 15 years experience in brand management across the Asia Pacific region. Trudi has formulated numerous creative brand strategies and implemented highly successful strategic marketing plans within both B2B and consumer environments across the APAC region and internationally. She has been directly responsible for shaping or repositioning numerous major SME and MNC brands. Trudi holds a Business Degree in Marketing and Graduate and Postgraduate Diplomas in Psychology, obtained through Charles Sturt University, Australia. Her work in the psychology arena includes conducting Psychometric Assessments which lends itself well to team building and career planning. Trudi's experience also encompasses business coaching and staff development. Trudi heads the Marketing Communications committee of AustCham, the Australian Chamber of Commerce, in Singapore.